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Press contact: Bonnie Bemister – 678.285.0325
bonnie@marshmeadowsmarketing.com

SET YOUR SIGHTS ON SEATTLE: AUGUST 15-18, 2015

SEATTLE GIFT SHOW SETS STAGE WITH MORE UNIQUE DESIGNS, REGIONAL RESOURCES, LOCAL ARTISANS THIS SUMMER

ATLANTA (April 20, 2015) - Custom-tailored to its Pacific Northwest buying audience, the Seattle Gift Show returns to the Washington State Convention Center with a show floor filled with unique designs, regional resources, local artisans and many of the industry’s best known brands and best-selling designs.  Running from Saturday, August 15 through Tuesday, August 18, 2015, the summer edition will reinforce this selection with a comprehensive buyer education series, daily giveaways and other buyer services. 

“We all know buyers come to market to see what’s new in an effort to find those designs and styles that will differentiate their store in their community,” says Dirk von Gal, vice president, gift, Urban Expositions.  “From regional specialties to artisan crafts retailers know the Seattle Gift Show is the place to discover those fun new finds you just won’t see anywhere else, as well as those go-to brands and best-sellers “

Summer show highlights include: 

SEATTLE MARKET WEEK –SET YOUR SIGHTS ON SEATTLE
The Seattle Gift Show will come together with the permanent showrooms of the Pacific Market Center (August 12-18, 2015) to present Seattle Market Week.  These two world-class, easy-to-shop venues give buyers an opportunity to explore thousands of national and innovative new product lines in one of the country’s most welcoming, innovative cities. 

TREMENDOUS TEMPORARIES
The temporary exhibits at the Washington State Convention Center are showcased in well-defined categories for optimum buying convenience, including Food Focus, Gifts & Collectibles, Made in the USA, Home & Garden, Northwest Directions, Personal Style, Treasures To Go (Cash & Carry) and Makers’ Market (formerly handcrafted).

FREE BUYER SEMINAR SERIES: 
Buyers can choose from a host of educational programs touching on a variety of topics and trends, ranging from social media & marketing programs to fair trade tips and handcrafted-focused seminars.  Visit  www.seattlegiftshow.com for full seminar schedule, including 

Saturday, August 15

A Picture Is Worth A Million Words:  How to use Instagram, Facebook and Twitter Advertising For Your Business
Speaker: Lynn Switanowski, Creative Business Consulting Group
1:00pm-2:00pm
Learn how to harness the power of pictures and use them in your social media posts and advertising and what you can do to help share information about your retail business on this popular social media. Come learn about how sharing a picture really is worth much more than 1,000 words today!

Social Media Tools- Using What’s Now — Learning What’s New and Preparing for What’s Next
Speaker: Lynn Switanowski, Creative Business Consulting Group
2:30pm-3:30pm
The key for retailers is to identify the specific needs of their business to determine which social media tools you should invest your time (and sometimes money) into growing. This seminar will deliver in-depth education on how to use the current social media tools to develop an ongoing marketing program for the business.

Sunday, August 16

The Story of the Handmade and Artisan Retail Industry: In Their Own Words and Through Pictures  
Speaker: Elena Yearly, Owner, Nostalgia Baskets  
1:00pm-2:00pm 
Join us for a pictorial history of the growing handmade sector.  The story of this industry, with its roots in the medieval age, speaks for itself.  Through a combination of mixed media and pictures, Elena Yearly will showcase what’s been done, and, what’s being done now by artisans – both domestically and internationally.  Educational and entertaining, this program will arm you with background information and stories you can share with customers to increase their awareness and appreciation of handcrafted goods.

Fair Trade: What Do We Need to Know and What Impact Does It Have on Our Retail Businesses? 
Speaker: Elena Yearly, Owner, Nostalgia Baskets  
2:30pm-3:30pm 
There is a huge buzz for the fair trade product movement. Whether it is because of fair wages, the opportunity to contribute to local, domestic and international economies, or the consumer demand for interesting and unique gifts, retailers of all shapes and sizes are examining these products and if now is the time  to offer these products in their stores.  In this seminar, Elena Yearly will cover all aspects of the fair trade topic and how you can start offering these on-trend products to your customers today. 

Monday, August 17

Marketing to the Masses
Speaker: Tammy Shapiro, president, Talk of the Town Gourmet Gifts & More…
10:00am-11:00am
Most retailers know how important an established brand is for a business, but creating and sustaining a brand can be difficult.  Join Tammy Shapiro as she guides you through how to create a recognizable brand that your customer relates with by identifying what your demographic market is looking for and how to meet their needs year round. Don’t miss out on this informative seminar.

Capturing the Corporate Market
Speaker: Tammy Shapiro, president, Talk of the Town Gourmet Gifts & More…
11:30am-12:30pm
Marketing to a corporate audience is easier than it sounds.  In this seminar, Tammy Shapiro will share creative ways to market your business to the corporate market, generating sales beyond fourth quarter. Find out the needs of the corporate market and how to meet their expectations, budgets and branding requirements.  Learn the tips on how to get corporate businesses through your front door and keep them coming back time after time.

PRODUCT PREVIEW AREA
Many exhibitors will showcase their newest, trend-setting products in the special Product Preview Area, allowing buyers to preview the “must have” items.  Green/eco-friendly products will also be highlighted here. 

PARKING REBATES
When they pre-register by August 2, 2015, buyers will receive a special rebate coupon along with their badges and pre-show information in the mail in advance of the show.  To receive the rebate (up to $6), buyers simply present the coupon, along with their show badge and parking ticket at the parking rebate booth at the show. 

GOODY BAG GIVEAWAY
The first 50 buyers to arrive on Monday, August 17 will receive a free tote bag and list of exhibitors to visit as you walk the show floor for free samples!

$50 CASH GIVEAWAYS 
Retailers can enter to win daily drawings for $50 cash.  Drawings will be held three times a day the first 3 days of the show and one lucky retailer will win the grand prize drawing of a two-night hotel stay at the next edition of the Seattle Gift Show.

SHOW FACTS:
WHEN:  Saturday, August 15- Tuesday, August 18, 2015
WHERE: Washington State Convention Center, 800 Convention Place, Seattle, WA 98101-2350
SHOW HOURS: 9 am – 5 pm August 15-17; 9 am – 2 pm August 18.

HOTEL DISCOUNTS:  Rates as low as $139.  Visit travel section | www.seattlegiftshow.com or call Connections at 855.246.8722.

MORE INFO:  For exhibitor information, contact Seattle Gift Show Director Lisa Glosson at 678.370.0334, lglosson@urban-expo.com.   For buyer information, visit www.seattlegiftshow.com or contact Buyer Relations Director Jhana Jorda, jjordan@urban-expo.com or call 678.370.0338.

ABOUT URBAN EXPOSITIONS 
Urban Expositions, which is based in Kennesaw, GA, produces and manages a portfolio of 35 events covering six sectors. Urban Expositions was founded in 1995 with the Philadelphia Gift Show and built its business in the regional Gift & Souvenir industries. In 2008 Urban began to diversify outside of Gift & Souvenir and now produces events in sectors including Art, Aviation, Foodservice and Gaming. Urban also produces one publication, Airport Revenue News, focused on the airport concession industry. Outside of Kennesaw Urban also has offices in Shelton, CT and Boca Raton, FL, as well as many remote employees based in areas that are rich with customers.  For more information, visit www.urban-expo.com.

 


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