FOR IMMEDIATE RELEASE
Press contact: Amy Dufour – 678.285.0597
ATLANTA, GA (July 13, 2015) – Filling a marketplace need for a Midwest trade show for pet industry retailers, Urban Expositions has launched P3 | Progressive Pet Products. Representing a complete reinvention of the former H. H. Backer Total Pet Expo postponed earlier this year, P3 will debut August 24-25, 2016 at Navy Pier, Chicago, IL. P3 will deliver a forward-looking, fun trade show experience to one of America’s top destination cities -- pairing the market’s newest pet products with exceptional educational programming and networking events.
To ensure that the new, annual exhibition effectively responds to the changes taking place in today’s pet marketplace, as well as the specialized needs of the region’s retailers, Urban will work closely with leading pet industry veterans.
In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors.
“We have a long history in the B2B space and plan to create a whole new trade show experience for Midwest pet industry professionals,” says Courtney Muller, executive vice president, Urban Expositions. “By curating a product selection defined by new, emerging companies, showcasing it in Chicago’s premier lakefront Navy Pier setting, and backing it with a festive, idea-inspiring show environment, we will offer an event where business is done – and everyone has fun doing it.”
“It is so gratifying to watch the plans unfold for the exciting new P3 show,” says Patty Backer, president, H.H. Backer Associates, Inc. “The pet industry has been – and continues to be – such an important part of my life. Urban Expositions is the right team, and the Midwest is the right place, to reinvent a show that responds to the ever-evolving nature of our business. Urban’s signature hands-on management style, customer service commitment, and enthusiasm for the pet industry, point to a bright future for P3.”
Look for more details coming soon, including updates on participating exhibitors, attendee promotions, educational programs, events and more.
SHOW FAST FACTS
WHEN: Wednesday, August 24 – Thursday, August 25, 2016
WHERE: Navy Pier, 600 E. Grand Ave., Chicago, IL 60611
HOURS: 10 am – 5 pm, Wednesday and Thursday
MORE INFO: www.p3petshow.com | 678.285.3976 (EXPO) or 800.318.2238
ABOUT URBAN EXPOSITIONS
Urban Expositions, which is based in Kennesaw, GA, produces and manages a portfolio of 35 events covering six sectors. Urban Expositions was founded in 1995 with the Philadelphia Gift Show and built its business in the regional gift and souvenir industries. In 2008, Urban began to diversify outside of Gift & Souvenir and now produces events in sectors including Art, Aviation, Foodservice, and Gaming. Urban also produces one publication, Airport Revenue News, focused on the airport concession industry. Outside of Kennesaw, Urban also has offices in Shelton, CT and Boca Raton, FL, as well as many remote employees based in areas that are rich with customers. For more information, visit www.urban-expo.com
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