FOR IMMEDIATE RELEASE        
Press contact: Jennifer Welborn – 678.370.0328
jennifer@marshmeadowsmarketing.com

UNITED WE BRAND:

LA Mart, LAMKT Renew, Rebrand Promotional Alliance to Co-Host
West’s Best Gift and Home Market |Winter 2016

LOS ANGELES (October 2, 2016) –  Building upon a successful co-promotional strategy launched in 2014, the management teams of the LA Mart and LAMKT (formerly the California Gift Show) have once again teamed up to kick-off  a new campaign for the Winter 2016 LA Gift and Home Market – “United We Brand.” Highlighting the new initiatives, improvements and tremendous gift and home product resources that Los Angeles’ permanent showrooms and temporary exhibitors offer to western region retailers, the campaign also puts special emphasis on the buying experience.  As part of the unified effort, both venues will honor each other’s admission badge and provide free shuttle service between each location and host hotels.

The LA Mart and LAMKT will each feature a slightly different date pattern for the Winter 2016 editions. Held Thursday, January 28–Tuesday, February 2, 2016, the LA Mart’s Winter Market is at Broadway and Washington Streets.  Running from Saturday, January 30 –Tuesday, February 2, 2016, LAMKT will be in South Hall at the Los Angeles Convention Center.  

“The partnership between the newly branded LAMKT and the LA Mart is a tremendous benefit for our attending buyer base,” says Frank Jones, senior vice president, general manager, LA Mart.   “Together we provide more gift and home product choices than any other show in the entire Western United States. Plus, being that many of our showrooms lines are uniquely artist driven and are created and shown only in Southern California, the buyer coming to Los Angeles knows they can stock their stores with highly unique items that set them apart from much of the “me too” items seen elsewhere. We have all of the large influential brands that a buyers want plus an incomparable selection of fantastic and exclusive items that can only be discovered in LA.”    

“We are excited to once again partner with the LA Mart to showcase all LA has to offer as a  strategic trade show city,” says Dirk von Gal, vice president of gift, Urban Expositions, producers and managers of LAMKT.  “Offering the perfect backdrop for the vast product resources the permanent showrooms and temporary exhibits offer, it’s a trend-driven city filled with forward-thinking retailers, local artisans, wonderful restaurants and countless entertainment options. Working together with the LA Mart, we can deliver the type of market experience the region needs and deserves.”

NEW INITIATIVES

Both venues will bring a number of new initiatives and features to LA Gift and Home Market Week. Among the highlights:

LA MART

In addition to a number of new gift, home, furniture and lifestyle showrooms, lines and introductions, the LA Mart Winter Market will also feature the debut of Conscious Biz LA.  Conscious Biz LA will bring together over 100+ LA-based eco-friendly, vegan, solar-powered, recycled, up-cycled, carbon neutral and other conscious wholesale businesses to uplift the thousands of buyers that pour into downtown LA to stock the nation’s retail shelves with gifts, housewares and more each January. Conscious Biz LA will be featured on the 2nd floor at the LA Mart.

LAMKT

The January 2016 edition of the rebranded LAMKT will feature a new layout that brings together exhibits previously featured in two separate halls on two different floors at the Los Angeles Convention Center. Now housed entirely in South Hall, the dynamic new, expanded floor plan will enhance traffic flow and offer easier navigation. The new layout will also allow for improved categorization of product and a clear delineation between sections, including show mainstays like Gifts, Design LA, Makers’ Market, Personal Style, Boardwalk, World Style, Vintage and Jewelry Cash & Carry, as well as new categories and new areas of focus now in development, such as the “California Dreamin’ “showcase of California-made resources and others to be announced.  

LA GIFT & HOME MARKET WEEK FACTS | www.lagiftandhomemarket.com

LA WINTER MARKET

WHEN: Thursday, January 28 – Tuesday, February 2, 2016
WHERE: LA Mart, 1933 South Broadway, Los Angeles, CA 90007
HOURS: 9am – 6pm daily with late night happy hour shopping  until 7pm Friday, January 29
More INFO: www.lamart.com | 800.526.2784

LAMKT

WHEN: Saturday, January 30 – Tuesday, February 2, 2016
WHERE: Los Angeles Convention Center, 1201 Figueroa St., Los Angeles, CA 90015
HOURS: 9 am – 6 pm, Sat – Mon; 9 am – 3 pm, Tues.
MORE INFO: www.la-mkt.com |800.318.2238

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