FOR IMMEDIATE RELEASE        
Press contact: Amy Dufour – 678.285.0597
amy@marshmeadowsmarketing.com

URBAN NEWS ALERT

SF MARKET ANNOUNCES SEMINAR SCHEDULE FOR JANUARY 2016 EDITION

Color & Design Trends, Retail Roundtable Headline Offerings for January 8-11, 2016 Edition
 

ATLANTA, GA (November 16, 2015) –As a leading west coast marketplace for emerging design trends and breaking new product intros, SF Market returns January 8-11, 2016 to Moscone Center’s North Hall with a comprehensive educational schedule for attending retailers.  From a special trend forecast from leading color specialist Leatrice Eiseman, to a  roundtable discussion with a panel of talented retailers  sharing ideas and success strategies on today’s ever- changing retail landscape, the winter schedule will give retailers practical, actionable ideas to take home and put to use in their own stores.

All educational programs are free to registered buyers and will take place inside Moscone Center - North Hall at the end of the 700 aisle. To see the complete list of programs and networking events, attendees are encouraged to visit the sf-market.com

Programs will include:

FRIDAY, JANUARY 8
Future Color/Design Trends: Innovation and Impact
2:00 – 3:00 PM | Presented by: Leatrice Eiseman, Executive Director of Pantone® Color Institute

In our highly competitive global marketplace, would-be consumers and/or clients are continuously being wooed by evocative, imaginative, and innovative uses of color and design. Traditional media such as print and TV commercials have become more inventive and sophisticated, the gamut of digital outlets have rapidly expanded, and new technologies have introduced unexpected color stories.  Staying on top of the latest color forecasts in a highly visual world is vitally important.  Knowing what is driving these color trends and how they will impact your business will help you make those critical color decisions. 

SATURDAY, JANUARY 9
Retail Roundtable: What Does it Mean to Be Retail Ready in 2016 and Beyond?
2:00 – 3:00 PM | Moderator:  Lynn Switanowski, President, Creative Business Consulting Group
Retail Panelists: Eric Flanigan, Vice President, Aramark Parks & Resorts; Christie Boyd and Diana Doyle, Owners, Porch, Santa Barbara, CA; Mark Snyder, President, William Glen Inc., Sacramento, CA and Richard Bloom, Owner, R. Blooms of Lake Oswiego, Lake Osweigo, OR.

We all know that retail is changing, but the question is "how is your retail business preparing for it today?

Join a lively panel of independent and specialty retailers who will discuss what's happening in the world of retail and which critical new processes and programs are a must in order to stay ahead of your competitors and provide a better shopping experience for your customers.

SUNDAY, JANUARY 10
Marketing to Boomers and Millennials - The Key to Growing Your Retail Sales
2:00 - 3:00 pm | Presented by: Lynn Switanowski, President, Creative Business Consulting Group

Retail sales will continue to be driven by the needs and preferences of two prominent generations - baby boomers and millennials. Learn what marketing messages, tactics and tools are the most effective for reaching these two groups, and how you can create strategic marketing messages to reach them so they in turn can drive sales and profits for your store.

For more information about attending, visit www.sf-market.com or contact Buyer Relations Director Jhana Jordan at jjordan@urban-expo.com | 678.370.0338. Companies interested in receiving more information about exhibiting at the 2016 edition can contact Kelly McLoughlin at 678-370-0325 or kmcloughlin@urban-expo.com

SHOW FAST FACTS

WHEN:           Friday, January 8 - Monday, January 11, 2016
WHERE:         Moscone Center – North Hall
                        747 Howard Street, San Francisco, CA 94103
HOURS:          9 am – 6 pm, Friday-Sunday; 9 am – 2 pm, Monday
MORE INFO:  www.sf-market.com | 678.285.3976 (EXPO) or 800.318.2238

ABOUT URBAN EXPOSITIONS
Based in Kennesaw, GA and founded in 1995, Urban Expositions produces and manages a portfolio of 40 events serving nine  industry sectors, including Gift, Souvenir, Art, Apparel,  Aviation, Halloween | Party, Foodservice, Pet and Gaming.  Urban also produces Airport Revenue News, a publication focusing on the airport concession industry.  In addition to its Kennesaw, GA headquarters, Urban has offices in Shelton, CT, Boca Raton, FL, and is represented by employees in California, Colorado and Illinois.  www.urban-expo.com | 800.318.2238.  


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